My work stems from creative content development with branches of specialized competency.
ON THE MENU
Lerin Madole
ph: +1 (940) 367-7593
REMOTE | U.S.A. Timezone CST
WILL TRAVEL or RELOCATE
home: Broken Arrow, OK
office: Denison, TX
© 2035 by Lerin Madole. Created on Wix Studio.
PROPOSALS & PRESENTATIONS
This section highlights presentations I developed in different roles, in no particular order. You'll find a variety of topics and styles, ranging from social media metrics reporting to year-end account reviews.
GRAPHIC DESIGN
My graphic design projects stem from my client work as a freelancing contractor and in various strategic marketing roles with [remote] agency teams where I have specializing in a variety of client services.
Tactics: Establishing strong client alignment on brand definition, verbiage, and voice, I work to create bespoke graphics for shareable awareness-level content & social media posts. (See multi-channel marketing section for examples cultivated for engagement & conversion)
You're invited to click the project links to view shared Google Drive folders containing more files for each brand or project type. (File types generally include PNG, JPEG, PDF, and MP4.)
Questions?: Reach out with any questions about my inspiration at the time, programs I used, or for more context.
PLEASE be mindful of confidential content; these examples are not for public use beyond this site, and should only be shared privately/directly with trusted sources.
This section highlights brand definition documentation & templates I have created in various roles. Style guides thoroughly overview logo use, voice & tone, and other graphical representations of the brand. Template samples include PowerPoint slides, letterhead, and quick-reference "brand-board" examples that briefly summarize visual brand elements to enable collaboration & consistency across channels.
BRANDING
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MULTI-CHANNEL MARKETING
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(RD) Wikipedia Project Samples 2020-21
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(E) Oseco Industry Articles 2016-2017
Writer (W) | Editor (E) | Research+Drafting (RD)
COPYWRIGHTING & EDITORIAL
Case Studies & Samples
In 2017 I demonstrated the effectiveness and scalability of a targeted digital marketing campaign designed to complement engaging, customer-centric educational content. The primary content piece was curated by industry expert authors, with my editorial oversight, and published through key industry editorial outlets with complementary ad placements.
This exercise proved to be more cost-effective and resulted in higher-quality leads when compared to established modalities such as tradeshow vendor promotion, advertisement, and attendance.
Webinar v. Tradeshow
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As a Social Media Coordinator at Beutler Ink, I frequently created campaign overview proposal documents like this one to gain client alignment on vision, budget, and media. Upon approval, I executed, monitored, and reported on results metrics for client ad campaigns on Facebook, Instagram, and LinkedIn. The above example may illuminate insights on my collaborative workflow & copywriting style.
While I no longer have access to the results metrics for this particular campaign on file, this client account generally saw an uptick in ticket sales associated with social media efforts despite a limited monthly budget, throughout the Summer & Fall of 2019 while I worked on it.
Paid Social Media Campaigns
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YouTube
Regarding engaging, evergreen content, YouTube is one of my favorite channels. I find it most consistent in sharing compatibility across social media channels and it provides superior hosting, streaming, and searchability features.
I have utilized it as an interview tool and created product review videos in an editorial setting (2013), and for creating lasting, sharable corporate yoga resources for my side hustle (since 2019).
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In the same Social Media Specialist role at Beutler Ink, I handled community management (Facebook & Instagram) across a small collection of boutique hotel brands in the hospitality industry. Specific client brand examples at the time (2019) include
LondonWEHO | Cheeca Lodge & Spa | The Ballantyne and others based in the FL Keys.
This B2C interface was fun and relied on a friendly voice, clever content, and a strong understanding of each unique brand presence. Additionally, it was a positive challenge to report on abstract metrics like general audience mood and positivity scale in association with each brand.
Organic Social Media & Community Mgmt.
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"Poised & prepared presenter"
CULTURE & EXTRAS
Culture-Crafter
It's never part of my job description, but it's a common theme in my approach to any workplace, whether in-person, remote, or hybrid--that is, my passion for sharing skills and connecting with teammates & leadership on a human level across departments.
For me, this is the stuff that contributes to the unique, flavorful experience of working somewhere and builds foundations for connection, belonging, and collaboration. You'll find a few proud extra-curricular examples here, and presentations that I created or contributed to meaningfully in various roles. All represent the same intention of cultivating a positive culture and team dynamic.
Oseco Wellness Committee
-Provided weekly fresh fruit & veggie snacks
-Improved breakroom vending options (healthier)
-Provided whole-health edu. resources monthly
-Company-wide walking contest & step-counters
Oseco Garden Club
-Provided employees produce on-budget
-Created cross-department collaboration
-Taught members new life-skills
Oseco Recycling Program
-Reduced monthly waste mgmt. costs
-Added single-stream recycling options in-office
-Improved workplace satisfaction survey
